Knowledge Base

Search

  • Video block
  • Video Tutorials

  • Watch our easy-to-follow video tutorials for quick tips on designing and managing your store.
  • View Video Tutorials

Expand Your Store

  • Up-sells Up-sell products are items that your customer might prefer instead of the product currently viewed. An item offered as an up-sell might be of a higher quality, be more popular, or even have better profit margin for you.
  • Related Products Related products are items the customer might be inclined to purchase in addition to the item currently under consideration. It could be an accessory for the product, or another item that might be a logical "add-on" to the product.
  • Cross-Sells Cross-sell products are similar to impulse purchases next to the cash register in the checkout line of a grocery store. Products offered as a cross-sell appear on the shopping cart page just before the customer begins the checkout process.
  • Coupon Codes A coupon code can be associated with a shopping basket price rule to apply a discount when a set of conditions is met. Customers can enter the coupon code from the shopping basket page to receive the discount.
  • Catalog Price Rules Catalog Price Rules are applied to products before they are added to the shopping cart. They can be used to create sales and discounts that do not require customers to enter a discount code.
  • Catalog Price Rules: Conditions A catalog price rule consists of three parts: information, conditions, and actions. This article explains how to define catalog price rule conditions.
  • Set Shopping Cart Price Rule Actions This article explains how to set up shopping cart price rule actions for your Magento Go store. After you have defined the Conditions that will trigger this rule, you must define the Actions to trigger when Conditions are met.
  • Adding Facebook "Like" Button To encourage your customers to share your products with their friends, you can add the Facebook Like button to your Magento Go store.
  • Understanding Wishlists The wishlist allows customers to create a list of products that they can add to their shopping cart to be purchased at a later date, or share with friends.
  • Creating Polls Polls are a powerful marketing tool, and Magento Go makes it easy to find out your customers’ opinions on just about everything
  • Price Rules for Multiple SKUs A single price rule can be applied to multiple SKUs, which makes it possible to create a variety of promotions based on a product, brand, or category.
  • How to Boost Sales by Offering Free Shipping The Magento Go platform is flexible and powerful enough to be creatively configured for various promotional offers. One popular promotional technique is to offer your customers free shipping on products.
  • Buy X, Get Y Free This example shows how to set up a shopping cart price rule for a "Buy X, Get Y Free" promotion. The condition can be triggered by the purchase of a specific product, having made a purchase of a certain amount, or any other possible scenario.
  • Setting Up RSS Feeds Enable RSS feeds and allow customers to keep track of new products, promotions, wishlists, and more.
  • Adding Social Plugins There are all sorts of social mediums available such as bookmarking sites like Digg and StumbleUpon and social networking sites like Facebook and Twitter, all of which are great engines for marketing
  • Using Magento Connect Magento Connect is the place to find themes, tools, and extensions for your Magento Go store.
  • Updating Multiple Subscriptions Newsletter subscriptions can be managed directly from the customer list, which gives you the ability to respond immediately to customer requests to subscribe or unsubscribe. In addition, you can update multiple customer records at the same time.
  • Newsletters Publishing a regular newsletter that provides information of value to your customers is one of the most effective ways to develop an ongoing relationship with your customers.
  • Translating Your Store Magento Go gives you the ability to create up to three separate views of your store. Each view can be used to target a specific language or demographic.
  • Uploading Custom Translations Magento Go enables you to create a custom storefront that is unique to your business. Clear communication with your target audience is important, so you can customize the language that is displayed to your customers when they visit your store.
  • How to Embed Third-Party Scripts in Body Tag If you need to embed code in the site footer to integrate with 3rd party services such as analytics, affiliate programs, tracking codes, etc. Magento Go offers the option for you to...
  • Catalog URL Options Although you might not give it much thought at the beginning, the URLs you assign to products and categories play a major role in determining how well your site is indexed by search engines. Before you start building your catalog is an ideal time to consider the available options.
  • Setting Product Meta Tags As a business owner, one of the fundamentals questions you must always ask is, “Will this help increase sales?” This is an important question to ask yourself when you’re building your online store.
  • Managing URL Rewrites The URL Rewrite Management tool lets you change any URL that is associated with a product, category, or CMS page. By using relevant, high-value keywords, you can improve the way the page is indexed by search engines. For many merchants, modifying catalog URLs is part of an ongoing effort to improve SEO.
  • Setting Up a Robots.txt File Magento Go lets you use a robots.txt file to control which pages of your site are indexed by search engines. This article explains what robots.txt files do, and how to generate and customize one from the Admin panel of your Magento Go store.
  • Activating Web Services Magento Go enables you to integrate your web store with other Web-based applications using web services. Web services are services that share information across networks using standards-based technologies.
  • Payment Service Add-Ons Magento Go Payment Service Add-Ons provide a wide range of payment solutions and services for merchants all over the world.
  • Purchasing Trusted Extensions Your store can be customized by adding Trusted Extensions from Magento Connect. Extensions help you attract customers, add features, manage your store more effectively and much, much more.
  • Business Software Add-Ons Magento Go Business Service Add-Ons make it easy to integrate a wide range of third-party solutions and services, including Quickbooks, Shipwire, and Salesforce.
  • Marketing Support Add-Ons Magento Go Marketing Add-Ons let you quickly and easily add third-party services to help you manage your online advertising and email campaigns, improve communiction with your customers, and boost your conversion rate.
  • Setting Up Google Analytics Google Analytics provides detailed statistics about the traffic on your site, as well as information about the effectiveness of your marketing campaigns. This article shows how to set up your Google Analytics account and add the tracking code to your store.
  • Moving from Google Website Optimizer to Content Experiments Google Website Optimizer has been replaced with Google Analytics Content Experiments. If you previously used Google Website Optimizer in your Magento Go store, you must complete the following steps to switch from Website Optimizer to Content Experiments.
  • Store Design Add-Ons Whether you want to give your Magento Go store a new look for the upcoming season or just try something new -- you'll discover how quick and easy it is to change the design of your store by applying an Add-On theme.
  • eBay Integration Learn how to integrate your store with all twenty-three major eBay marketplaces!
  • Sell On eBay Now your Magento Go store can be fully integrated and synchronized with all twenty-three major eBay marketplaces!
  • WS-I Compliance The Magento Core API supports both SOAP and XML RPC protocols. The API is permission-based, and allows access to the Customer, Catalog, and Order modules of Magento Go.
  • Creating a Banner Banners can be used to display an image or block of content, and set to appear for a specific period of time for a promotion.
  • Catalog URL Options Although you might not give it much thought at the beginning, the URLs you assign to products and categories play a major role in determining how well your site is indexed by search engines. Before you start building your catalog is an ideal time to consider the available options.
  • Automatic Product Redirects Your store can be configured to automatically generate a permanent redirect whenever the URL key of a product changes. In the product record, the checkbox below the URL key indicates if permanent redirects are enabled for your catalog. If your store is already configured to automatically redirect catalog URLs, making a redirect is as easy as updating the URL key.
  • Canonical Meta Tag Some search engines penalize websites for having multiple URLs with seemingly identical content. The canonical meta tag tells search engines which page to index when there are multiple URLs that have identical or very similar content. Using the canonical meta tag can improve your site ranking and aggregate pageviews.
  • Changing the Store Language You can instantly change the language that is used in the interface of a store view by changing its locale.
  • Store Views Magento Go lets you create up to three separate views of your store, depending on the capabilities of your plan. If a store has multiple views, the"language chooser" in the header can be used to change from one view to another.
  • SEO Best Practices Search engine optimization is the practice of fine-tuning the content and presentation of your store to improve the way the pages are indexed by search engines.
  • View Optimization The View Optimization tab appears for both products and categories when Google Analytics with Content Experiments is enabled, and is used to test the effectiveness of pages in your store.
  • Special Price To offer a Special Price, enter a discounted price and complete the date range fields to establish when the promotion goes into effect. On both the Category List and Product Detail pages, the regular price is crossed out, and the Special Price appears in a bold red font.
  • Sitemap A sitemap is like a table of contents that lists every category and product in your store. Each entry is linked to the corresponding landing page of the category or product. Sitemaps help search engines index your site, and also give visitors a quick overview of the organization of your store and catalog.
  • Compare Products The Compare Products block usually appears in the far right column, or sidebar of a category page, and provides a detailed, side-by-side comparison of two or more products.
  • Email a Friend Email a Friend makes it easy for your customers to share links to products that they like with their friends.
  • Shopping Cart Price Rules Shopping cart price rules are applied when a customer reaches the shopping cart page. Unless otherwise specified, price rules are automatically processed with other system rules each night.
  • Setting Up Subscription Options Magento Go manages your list of subscribers and includes a standard set of newsletter notification templates, including a confirmation template to confirm requests to subscribe or unsubscribe.
  • Web Services Web services retrieve information from your store using an application programming interface, the Magento Core API. The Magento Core API includes all the parameters for data requests that other web services need to access information from your store.
  • Dashboard Top 5 Reports The Dashboard provides a summary of the top search terms and most recently used search terms during the range of time specified for the report. Each report includes a summary of search term results, and the number of times the term was used.
  • Creating URL Rewrites The URL Rewrite Management tool can be used to create rewrites for products and categories, and custom rewrites for other pages in your store. When the rewrite goes into effect, any existing links that point to the previous URL are seamlessly redirected to the new address.
  • Price Rules for Multiple SKUs A single price rule can be applied to multiple SKUs, which makes it possible to create a variety of promotions based on a product, brand, or category.
  • Moving from Google Website Optimizer to Content Experiments Google Website Optimizer has been replaced with Google Analytics Content Experiments. If you previously used Google Website Optimizer in your Magento Go store, complete the following steps to switch from Website Optimizer to Content Experiments.
  • Content Pages All content can be viewed in terms of its shelf life, just as any product in a store. Did you know that the shelf life of social media content is less than 24 hours? The potential shelf life of the content you create can help you decide where to invest your resources.
  • Inserting Images From the editor, you can insert an online image that resides on another server, or display an image that has been uploaded to your store's Media Storage library.
  • Inserting a Frontend App A frontend app is a snippet of code that can be inserted into existing content. There are several different types of frontend apps, including static blocks, banner rotators and blocks with dynamic content.
  • Translating Content The content that you have created for your store must be translated separately for each store view. In addition, any images that contain text should also be translated and uploaded to the store view.
  • Product Reviews Product reviews help build a sense of community, and are considered to be more credible than any advertising money can buy.
  • Exporting Subscribers Your list of newsletters subscribers can be exported in a format that can be used by third-party newsletter applications and services.
  • Editing the Newsletter Block Your store may includes a block that invites people to register for your newsletter. The design and position of the block varies by theme.
  • Disabling Newsletter Subscriptions If you are not ready to publish a newsletter, the newsletter module can be temporarily removed from your store. You can easily restore the functionality by changing the configuration to "Enable."
  • Google Merchant Center Google Merchant Center helps you manage Google's shopping tools and services from a single dashboard. In this article, you will use Google Webmaster Tools to verify your site and establish your store's connection to your Google Merchant Center account.
  • Product View Optimization The Product View Optimization tab lets you install tracking scripts that test the effectiveness of one version of a page over another. View optimization is available for both products and categories when Google Analytics is enabled for your store.
  • Free Delivery Promotions Some carrier configurations let you set a minimum order for free delivery. However, shopping cart price rules let you create complex conditions based on multiple product attributes, cart contents, and customer groups.
  • Magento Core API Settings The Magento Core API supports both SOAP and XML RPC protocols. The API is permission-based, and allows access to the Customer, Catalog, and Order modules of Magento Go.
  • Promotions With catalog and shopping cart price rules, you can set up your promotions for discounts based on a variety of conditions.
  • Add-Ons Magento Connect offers third-party tools and services that extend the features and functionality of your store.